top of page
THE PROCESS
EMPATHY MAP
INFLUENCERS
QUOTEs
memorable things they said
who or what has a lasting impact
ASPIRATIONS
OBSTACLES
OUTLOOK
responsibilities
what they are trying to achieve
measures of success
overall goals
hopes
frustrations
pain areas
fears
how they see the world
what really matters
motivations
what is under their authority
tasks
duties
USER
POINT OF VIEW STATEMENT
EMOTION+USER+NEED+INSIGHT
adjectives we are seeking to resolve through design
how the user feels about the need
who you are designing for
the need you are designing for
or something you are enhancing
the deeper reason why this need is an issue
what makes the need significant
bottom of page